DESIGN REQUIREMENTS

​Any artwork submitted that does not fit the below specifications will not be legible and will be printed as supplied to us. Artwork MUST be 100 dpi minimum at 100% raster, or vector a file. For any questions you may have that are not answered here or on the FAQ page, please contact our graphics department and we will be sure to get you an answer promptly.​ 

Acceptable file formats: .eps, .psd, .pdf, .jpeg (high quality)

Less is More

The most important rule for creating effective outdoor ads is keeping your message concise. This is done by focusing on one clear message focusing on your company name or logo, a line of copy/tagline, and contrasting colors. When deciding what to advertise, consider your brand, a service you provide, a product you produce, your location, a special event, a promotion, a call to action, etc.
A headline must be legible at any reasonable distance from close by to at least 400 feet. Readability of your company name and tagline is of the utmost importance. To insure that your business name and message will be read from a distance follow the rules below.

Please contact our graphics department for copies of our templates.

Displays viewed from 500+ feet

Tranquility – Soccer, Seymour Smith – Baseball

No individual letter should be less than 18 inches tall if your message is to be communicated effectively at a distance. Letter height of 24 inches or larger is optimal. Letters any shorter are ONLY for information that is not as important to be read, but needs to be included; i.e. identification numbers, disclaimers, etc.

Displays viewed from less than 500 feet

Moylan & Motto McLean Ice Arenas

No individual letter should be less than 10 inches tall if your message is to be communicated effectively at a distance. Letter height of 16 inches or larger is optimal. Letters any shorter are ONLY for information that is not as important to be read, but needs to be included; i.e. identification numbers, disclaimers, etc.

Displays viewed from less than 200 feet

Zorinsky Lake – Baseball, Tennis Courts

No individual letter should be less than 6 inches tall if your message is to be communicated effectively at a distance. Letter height of 12 inches or larger is optimal. Letters any shorter are ONLY for information that is not as important to be read, but needs to be included; i.e. identification numbers, disclaimers, etc.

*For information on requirements for golf carts please contact our graphics department.

Copy is Key

Letters that are too close to each other can reduce legibility, even with a clean typeface. Crowding can confuse the intention of the copy causing certain letter to visually attach to one another. The problem with reading letters that are tightly spaced is greatened when the copy is not viewed straight on, but rather at an angle. This is always a possibility with any type of outdoor advertising. Condensed typefaces can begin to resemble picket fences.

Stacking lines of copy also reduces readability. Our eyes move smoothly and quickly over a message that takes a single line of copy. If stacking is needed for the purpose of your ad’s layout, pay close consideration to line spacing. If the copy on your ad does not have proper line spacing the descenders and ascenders (letters such as t, b, q, y, etc.) can create confusion for those viewing your ad.

One line works wonderfully.
Two lines can be tricky.
Three lines are too much.
Forget about four lines.

Color is Crucial

Effective, or ineffective, use of color can make or break your outdoor ad. Color affects the visibility and legibility of your ad. Light rays have different wave lengths, just like sound waves. The lighter a color is the higher its frequency is which determines how much light is absorbed or reflected. Hurray for science!

Colors with similar value, like red and green, will appear to vibrate and create lower visibility for your message and cause your message to be illegible. The greater the contrast is between the colors you choose, the easier your ad will be to read. They will also help to draw more attention to your ad.

Common Mistakes

1. Crowding too many letters with a condensed typefaces is not pleaseing to the eye.
2. Choosing a typeface with too great of contrast between thick and thin. These typefaces are very difficult to read from afar.
3. Typefaces that are too thin or fine. These typefaces disappear at a distance.
4. Picking a typeface that is very wide and bulky. These typefaces blur the farther away you are.
5. Stay away from script and ornate typefaces. these are only appreciate for decoration, not outdoor advertising.