Sports Arena Advertising

Pictured above: Seymour Smith Baseball Complex. Now accepting reservations for the 2017-2018 season. Consumers come into contact with media every day, whether it’s online, TV, reading the newspaper, or walking down the street. Media has become unavoidable. Though these forms of media are different, they all have one thing common, they are all vehicles for advertisements. […]

Why Local Sports Pay Off for Marketers

Picture above: © UNIVERSITY OF NEBRASKA OMAHA. UNO vs. UNL April 30, 2014. Consumers yearn for the community of local events rather than the big national events advertisers gravitate toward. With people making and maintaining friends virtually, and marketers put more spending there, people need more social networking the old-fashioned way – face to face. So why support […]

The Power of Sports Sponsorship

Fan Passion Means Brand Passion Pepsi, HSBC, SONY – all big-name players have gained amazing brand recognition through sports sponsorship. You don’t need their massive budget to be as effective in sports sponsorship. So why aren’t you doing it? Sport Sponsorship Misconceptions: Sports sponsorship is about awareness, not business performance It’s vanity marketing and does not […]

5 Keys to Win with Sports Marketing

Pictured above:Seymour Smith Baseball Complex. Now accepting reservations for the 2017-2018 season. 1. Keep Your Eye on the Ball Focus on your clients to thrive in your own business.  The proposals that lead to sales are ones that sell solutions, not just push inventory. Focus on what’s valuable to you or your buyers and how it affects their business, […]

Local [Sport] Sponsorship is Good for Business

Pictured above: Moylan Ice Arena. Now accepting reservations for the 2016-2017 season. The season starts May 1st, 2016! Good Publicity & Valuable Goodwill. Sponsorship is often considered the domain of big business, but there are plenty of excellent opportunities for small businesses. These might include sponsoring a local baseball team, art exhibit, business or school event. […]

Six Reasons Why Businesses Should Sponsor Youth Sports

Pictured above: Tranquility Soccer Complex. Now accepting reservations for 2016. FedEx Cup. Outback Bowl. TCS New York City Marathon. Large national brands have become ingrained in professional-level sports. With fans’ strong emotional ties to sports, companies know they can score some of the love by sponsoring halftime shows, finish lines, seating sections and more. But […]